A New Way To Shop

A New Way To Shop

At DE-X , we're building a new kind of intent-based fashion platform—one that redefines how users experience fashion shopping. As the first AI Agent based search and discovery platform for fashion, we connect you seamlessly to the world of fashion and bring the joy of shopping back by removing the unnecessary toil.

Founded by former Farfetch team we combine cutting-edge AI with deep industry expertise to deliver a hyper-personalised shopping experience. We envision a future where AI seamlessly assists consumers in discovering, purchasing, and managing fashion across text, image, voice, and video interfaces, both online and in stores.


At DE-X , we're building a new kind of intent-based fashion platform—one that redefines how users experience fashion shopping. As the first AI Agent based search and discovery platform for fashion, we connect you seamlessly to the world of fashion and bring the joy of shopping back by removing the unnecessary toil.

Founded by former Farfetch team we combine cutting-edge AI with deep industry expertise to deliver a hyper-personalised shopping experience. We envision a future where AI seamlessly assists consumers in discovering, purchasing, and managing fashion across text, image, voice, and video interfaces, both online and in stores.

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